Bitter Campari
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The story behind the motif
Vintage poster with a famous advertisement for Bitter Campari from the year 1921 by Leonetto Cappiello.
Bitter Campari is an Italian liqueur known for its bitter taste and deep red color. It was invented in the 1860s by Gaspare Campari and has since developed into one of the world's most famous and popular bitter liqueurs. Bitter Campari is still produced according to the original recipe and is often used as an ingredient in classic cocktails such as the Negroni and Americano.
Leonetto Cappiello was an Italian poster artist who lived from 1875 to 1942. He was one of the most influential advertising artists of his time and is known for revolutionizing poster art by using large and colorful images that grabbed people's attention. Cappiello created many iconic posters for companies such as Coca-Cola, Campari and Dubonnet, and his work has had a major impact on the advertising industry. He is considered one of the foremost pioneers of modern poster art.
Artist: Leonetto Cappiello, lithograph | Created: 1921
Frame not included.
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Our posters are printed on 230 gsm matte museum-quality paper. The paper has a soft surface with a subtle texture and a warm tone that gives the motifs remarkable depth and rich color reproduction.